Read it...included is a list of what not to say and what to say instead.
Say Charter community, not sector. Say Responsive to student needs, not experiments.
They left off lots of other stuff--to say or not to say, I can't decide.
What's Best for Kids
Teach the Whole Child
I'm sure I've missed some, but you get the point. Never consider attending a charter school that doesn't do heavy trade in this language!