Charter School Marketing

Apparently, charter school leaders got together to talk about how to hone the message about what they are and do.

Read it...included is a list of what not to say and what to say instead.
Say Charter community, not sector.  Say Responsive to student needs, not experiments.

They left off lots of other stuff--to say or not to say, I can't decide.

Best Practice
What Works
Research-based Evidence
What's Best for Kids
Teach the Whole Child
Student-centered

I'm sure I've missed some, but you get the point.  Never consider attending a charter school that doesn't do heavy trade in this language!